FEAR, DEATH AND SUNK COSTS
Afraid I Would Die and Afraid I Wouldn’t: Understanding the Concept of a Sunk Cost? By Leonard Zwelling In 1981, on a dare from some pretty famous oncologists—Allen Lichter, Marc Lippman and Robert C. Young—I trained for and ran the Marine Corps Marathon in Washington, DC. We galloped as a group from February, through […]
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