“Both Sides Now” is a famous folk song made popular by Judy Collins in the 1960s. The song was written by Joni Mitchell and its original name was “Clouds.” The singer relates the meaning of clouds, love and life and it kick started the career of both women. But cloud has a whole new meaning now.
In the cloud is where my son Andrew lives. He works in the cloud for Amazon Web Services (AWS) and the attached is the video he just produced for AWS and its customer Rubicon. I find it fascinating and not just because my son produced it. It shows how the cloud is being employed by Rubicon which services the waste management needs of municipalities (in this case Santa Fe, New Mexico) in making the collection of garbage and recycling operationally efficient, cost effective and carbon footprint neutral. As I understand it, it is the computing power of Amazon Web Services that allows such projects to take flight and part of my son’s job (I think) is to convince more end users and middle level providers to utilize the power of the cloud to provide their customers with better service as well as keep the environment as clean as possible.